State of the UK Market

In 2021, with the pandemic still exerting a strong influence in the UK but businesses increasingly looking beyond the short term, automation is back at the top of the agenda.


In Summer 2020, growth in the UK economy recovered quickly in a ‘bounce’ from the first lockdown, though the economy remained smaller that it was in February 2020. However, following another drop in growth in the November lockdown, and subsequent restrictions, it’s likely we’ll enter another recession - the first ‘double-dip’ the UK has experienced since 1975. While the downturn in November was less severe than many expected, with businesses having had time to adapt to the new conditions, the UK economy is still 8.9% smaller than in February 2020. New trading conditions after Brexit will also likely contribute to a difficult period for UK businesses, in particular for any that trade beyond UK borders. Another relevant indicator could be the take-up of the government’s furlough scheme; this has been strong in sectors such as Hospitality and Retail. Less senior occupations are more likely to be furloughed, and these roles also tend to be more open to automation.
Even ordinary downturns tend to increase automation, as companies are tempted to replace expensive labour with cheaper automated systems. However, the new conditions created by Covid-19 are likely to make automation more attractive than in an ordinary recession. The need to reduce human interaction in public places makes automated systems more attractive for customers.


This report will set out which sectors are most likely to benefit from automation in 2021, as well as which geographical regions are most likely to be affected.

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Automation vs Augmentation

Using these two separate definitions for the ways that technology affects work, we can differentiate between technology that replaces particular tasks altogether, and technology that complements the work of humans. 


Faethm’s modelling suggests that there is potential to automate the equivalent of 1.4 million full-time roles, comprising of 4.8% of work currently carried out in the UK. In comparison, 2.9% of work in the UK could be augmentable using technologies that are available in 2021.

How might the UK workforce change in 2021?

As 2020 showed us, it is never realistic to believe that we can predict the future. Faethm’s analysis shows only where there is room for change to happen during 2021. The figures within the report represent the intersection of technology with possibility - the chance of improving the performance of an individual task, while freeing up more time to be invested in the most ‘human’ tasks, rather than the most routine.

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Download the report

About Faethm

Faethm.ai is the world’s data source to navigate the Evolution of work through a SaaS AI platform that enables companies and governments to create value from the impact of emerging technologies.  Faethm was founded in Sydney in April 2016, launched its first product in October 2017, and currently serves over 100 customers around the world 21 industries and 25 countries around the world.


Leading the Evolution of work globally, Faethm is the 16th company globally, the 1st in Australia and the 2nd in Asia to be invited to join the World Economic Forum’s Centre for the 4th Industrial Revolution. Faethm has won national, state and local government clients, including the Australian Dept Foreign Affairs & Trade, the Luxembourg government (a pilot for EU), the Victorian State Government City, NSW State Govt and Brisbane City Council. Faethm was also invited to brief the Australian Senate Select Committee on AI and Future of Work.